Integrated Decision Intelligence

nollejVault unifies strategic notes, live data, and analytics in one secure workspace.

No more context-switching between Notion, Excel, and PowerBI. Your thinking and your data—finally synchronized.

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Your Decision-Making Process Is Scattered Across Three Tools

You know the data has answers. Getting to those answers is the hard part.

Your Strategy Lives Here

Notes in Notion. Plans in Google Docs. Meeting summaries in email threads.

You write about what needs to happen, but the current data isn't in these documents—it's somewhere else.

So you switch tools.

Your Data Lives Here

CSVs exported from your CRM. Pivot tables in Excel. Manual queries to your database.

You spend 20 minutes finding the right data, filtering it, calculating what you need.

Then you switch tools again.

Your Insights Live Here

Dashboards in PowerBI. Charts in Tableau. Screenshots pasted into reports.

By the time you've built the visualization and copied it back to your strategy doc, it's already stale.

Next week? You do it all over again.

The result: Decisions lag behind data. Strategy documents go stale. You're always working off different versions of truth.

What If They Lived in One Workspace?

What if your strategic notes, your raw data, and your analytics dashboards were synchronized in real time—in one secure platform?

You'd be able to:

  • Write a quarterly strategy document that references live data pipelines
  • Explore the underlying details without leaving the page
  • See updated dashboards automatically, every morning
  • Make decisions at the speed of thought, not the speed of exports

No context-switching.
No stale screenshots.
No "let me pull that data and get back to you."

That's Integrated Decision Intelligence.

Not three tools bolted together. One workspace where your thinking and your data stay synchronized.

Your strategy evolves. Your data updates. Your insights stay current.

All in one place. All the time.

See It In Action

nollejVault unifies strategic notes, dataset exploration, and live analytics in a single interface.

nollejVault interface showing notes, data, and analytics together

Strategic notes reference live data pipelines. Dataset views let you explore and filter. Dashboards deliver traffic-lighted insights.

All synchronized. All in one workspace.

See How It Works

How It Works: Pipelines That Read Like Business Logic

nollejVault uses DAZL—a simple pipeline language with 30+ analytics steps. No SQL. No Python. Just the logic you'd explain to a colleague.

Write the steps:

- load: client_transactions.csv
- rfm:
    recency: transaction_date
    frequency: customer_id
    monetary: amount
- cards:
    traffic_light: true
    threshold_red: rfm_score < 222
    threshold_yellow: rfm_score < 333

That's it. Load the data, calculate RFM scores, display traffic-lighted cards.

Readable. Maintainable. Embeddable in your strategy notes.

Get the results:

  • 22 Champions At Risk (Score 511-522) 🔴
  • 45 Slipping Regulars (Score 333-344) 🟡
  • 150 Loyal Core (Score 444-555) 🟢

Interactive cards. Click to drill down. Export to share. Embed directly in your strategy documents.

No data warehouse. No BI licenses. Just clear thinking, executed.

30+ Analytics Steps, Zero Code Required

If you can describe the business logic, you can build the pipeline.

Data Management

  • load
  • filter
  • calculate
  • sort
  • keep
  • drop
  • combine
  • compare

Statistical Primitives

  • freq
  • univariate
  • corr
  • reg
  • rank
  • kmeans
  • percentiles

Business Analytics

  • cube
  • rfm
  • basket
  • contribution
  • pareto
  • index

Reporting

  • print
  • chart
  • cards (traffic lighting)
  • calendar
  • dashboard

DAZL is powered by nollejBase, the analytics engine developed by HBG Consulting for enterprise-grade business intelligence without enterprise complexity.

What Is Integrated Decision Intelligence?

Integrated Decision Intelligence is the practice of keeping your strategic thinking synchronized with live business analytics—in one secure workspace.

The Old Way

  1. Write strategy in Notion or docs
  2. Switch to Excel for data analysis
  3. Build dashboards in PowerBI or Tableau
  4. Copy insights back to strategy documents
  5. Repeat next week when data changes

Result: Decisions lag behind data. Strategy documents go stale. Teams work off different versions of truth.

The IDI Way

  1. Write strategy in nollejVault
  2. Embed live analytics pipelines inline
  3. Data updates automatically overnight
  4. Insights stay current in your documents

Result: When you're making a decision, the data is already there. No exports. No lag. No guessing.

IDI in Action: One Platform, Three Views

See how strategic thinking, data exploration, and analytics work together in nollejVault.

Strategic Notes

Write your thinking. Plan your quarter. Document decisions.

"Q4 retention strategy: We need to identify Champions showing early drift signals and prioritize outreach."

[dazl pipeline="customer-rfm" display="cards"]

↑ This pipeline runs nightly. The data below is always current.

Your notes reference live analytics, not stale screenshots.

Dataset Explorer

See the underlying data. Filter, sort, drill down.

ClientID Days Since Visits Revenue Score
C-10234 92 3 $8,400 511
C-10891 14 12 $24,100 555
C-11045 45 7 $12,300 444

Airtable-style views with 20+ column types. Export what you need.

Dashboard Analytics

Traffic-lighted insights. Interactive charts. Action-ready segments.

🔴 22 Champions At Risk
High value, haven't engaged in 90+ days

🟡 45 Slipping Regulars
Frequency dropping, watch closely

🟢 150 Loyal Core
Recent, frequent, high-value

Click any segment to see details. Share with your team.

This is Integrated Decision Intelligence. Strategic thinking, data exploration, and analytics—synchronized in real time.

Apply IDI Across Your Business

Integrated Decision Intelligence works across every function where data drives decisions. Here's how the three components—notes, data, and analytics—work together.

Customer Retention

Notes: Document your Q4 retention strategy. Link to customer segments. Track outreach campaigns and results.

Data: Explore customer transactions. Filter by recency and frequency. Export call lists for your CRM.

Analytics: RFM segmentation with traffic lighting shows exactly which 47 customers need calls this week.

Your strategy document references live customer data. When the data updates, your insights stay current.

Revenue Analysis

Notes: Write your quarterly board presentation. Embed live revenue charts. Document strategic pivots and their rationale.

Data: Browse invoice details. Sort by margin. Identify your top performers and bottom draggers.

Analytics: Contribution analysis shows which products, clients, or practice areas are carrying the weight—updated automatically every morning.

Your board deck references live data. No stale screenshots. No manual updates before every meeting.

Operational Planning

Notes: Plan process improvements. Document decisions. Track implementation milestones and lessons learned.

Data: Explore operational metrics. Filter by department or timeframe. Spot patterns in performance data.

Analytics: Pareto charts, basket analysis, correlation matrices—whatever the decision requires, built and embedded in your planning docs.

Your operational strategy and performance metrics stay synchronized. No manual reconciliation between documents and data.